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According to research done by Wyzowl, 96 percent of respondents said they’ve watched an explainer video to learn about a company’s offerings. That is just one statistic to interest all the people that are all about the numbers. To them, I would also like to say “45!”
It’s pretty clear according to those statistics that a huge chunk of people come to know about your company after watching your explainer video. With that in mind, It might help to know about exactly how these videos are made and if you already make them, some tips to make it great! Before we jump into that, it would be helpful to show this with some classic examples.
Here are 6 top explainer videos and tips to make your own!
I keep bringing up this explainer video because it manages to say so much to simply and elegantly. Animation videos usually have a voice-over. This one somehow communicates with just visuals. There is an illustrator who makes these visuals as assets and an animator who makes them move!
The best tip to learn here would be how the transitions from one scene to another aren’t done by a simple cut or a fadeaway. It’s all one long scene with the camera taking you panoramically through the whole video.
This explainer video, in my opinion, is one of the funniest and effective explainers out there that finds a creative way to use the brand and their product as a tool for its video. Other than the fact that it is extremely funny, it shows the product and exactly how it used in the simplest possible way while telling a story.
Through this innovative and fun explainer video, Crazy Egg makes use of a quirky and likable character to showcase their services. The voiceover establishes the right tone. The tip here would be to make a fun and simple way of showing your viewers complex information.
However, I am sure the character selection would have been rather simple. I’m sure there would have been no one saying “The name of the company is crazy egg. How about we have an emotionally stable tomato as a mascot?”
Recently, Chipotle came out with this claymation style animated video that sells the brand with an emotionally powerful message.
This one showcases a major point – ‘Don’t just animate, tell a story!’
Dollar Shave Club
This is another great example of explainer video to learn how to sell the message without being overly dramatic or pushy. Not all videos used for marketing have to be flashy and performative. The more honest you are about things, the more it will relate to an audience.
Mint.com is a purely commercial website. So it may not have been the best option to have a quirky or visually cluttered video. Instead, they went with a very minimal yet clear look and smooth animations and it works perfectly!
The tip here would be to stick to the brand and use only the elements that you really need!
Also, check our blog on top tips for creating best Explainer video!
By Media Lab
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