The Marketing Lab

Learn about the latest marketing developments
from insiders and experts.

By Media Lab

Chatbots And Their Benefits For Businesses And Customers

What is a Chatbot? The idea of having robots at the service point has come to life. The concept is no longer limited to sci-fi movies. Chatbots have become a very common thing in the business world across the globe. The benefits of chatbots are no hidden territory. They are showing the world the power …

By Media Lab

Top 3 Digital Marketing Case studies from India!

Top 3 Digital Marketing Case studies taken from Indian Market   Well, before moving ahead with the case study, let us dive deeper into a few topics. We have some quotations lined up for those future marketers who came searching for us. Did you wonder about those successful online campaigns pulled flawlessly by the top …

By Media Lab

What is Digital Marketing? B2B vs B2C 4 key differences!

What is Digital Marketing?   Digital marketing uses online channels or platforms to exchange information. This information is about the products and services. it also includes values for your audience in a cost-effective manner. It’s all about building a strong plan around and achieving marketing goals for your business. Digital marketing has proven to build …

By Media Lab

What is Digital Marketing? Top 5 Strategies

What is Digital Marketing?   Digital marketing uses online channels or platforms to exchange information, products and services, values with your audience in a cost-effective manner. It’s all about building a strong plan around achieving marketing goals for your business. Digital marketing strategies have proven to build a strong, loyal customer base. It is more …

By Media Lab

How to create a Digital Marketing Strategy in 8 steps?

What is Digital Marketing?   Digital marketing uses online channels or platforms to exchange information, products and services, values with your audience in a cost-effective manner. It’s all about building a strong plan around achieving marketing goals for your business. Digital marketing has proven to build a strong, loyal customer base. It is more data …

By Media Lab

4 Ways To Help Others On Social Media!

4 ways to help others on Social Media   Are you somebody trying to bring around a positive change? You must have tried millions of ways to help communities across the world. You have probably tried every means of communication to let people know about your efforts. Media, promotions, brand ambassadors could be some of …

By Media Lab

What is Digital Marketing? 5 D’s of Digital Marketing

What is Digital Marketing?   Before we jump on the 5 D’s of digital marketing, it is important to have a basic understanding of digital marketing. Digital marketing uses online channels or platforms to exchange information, products and services, values with your audience in a cost-effective manner. Digital marketing has proven to build a strong, …

By Media Lab

Top 7 best Explainer Videos 2021. Guide for Explainer video!

Top 7 best explainer videos 2021. How, What, Why know it all with as high as 150% conversion rates for startups.   For any startup business an explainer video is very important to make your business successful. So, in this article we will cover the whereabouts of an explainer video, various types of it, examples …

By Media Lab

What is Amazon Marketing? How it helps in Business?

What is Amazon Marketing and Amazon Marketing Service?   Amazon is one of the biggest platforms for businesses to promote and sell their products. Almost 65% of people who shop online choose Amazon as their first choice to find any type of product. Amazon marketing services was launched in 2012 on the basis of pay …

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