The Marketing Lab

Learn about the latest marketing developments
from insiders and experts.

By Media Lab

What is Email Marketing? How to launch Email Campaign?

What is Email Marketing?   Email marketing is used to promote your business with the help of commercial email messages and develop connections with potential customers or target audience or email subscribers. This is the most profitable direct marketing channel and so it must be an important part of your digital marketing strategy. It’s like …

By Media Lab

What is Web Design? Impact of Web Design On a Business.

What is Web Design?   Web design in simple terms is the design of your website. This could point towards the user experience in terms of appearance of the website, layout, content, videos, images, colours, fonts, structure and so on. A good web design is easy to understand and use from the visitors point of …

By Media Lab

What is Conversion Rate Optimization – CRO?

What is Conversion Rate Optimization?   Conversion Rate Optimization-CRO is the process of increasing the percentage of people or visitors on your website and by understanding their behaviour and actions, optimizing the website or landing page of the site. Their action could include signing up for a service, clicking on a link, scrolling through, clicking …

By Media Lab

How to set up a Pay-Per-Click PPC Campaign?

Pay Per Click- PPC, we all have heard it, we all have used it knowingly and unknowingly. But, how many of us know how to set up a PPC campaign for a business? If that is what you are looking for to learn and understand, then welcome aboard!   1. Understand your customer   Before …

By Media Lab

What is Social Media Marketing?How does it work-5 Steps!

Social media marketing is booming at a very high rate. So, if you want to know the details circling around this topic, guess what, you are at the right place to begin with! let us understand why social media marketing is important for businesses across the world, how social media marketing works and what are …

By Media Lab

What is PPC Pay-Per-Click Concept?

What is Pay-Per-Click (PPC)?   Pay per click- PPC, a model of internet marketing where advertisers like you pay a fee, every time one of your ads is clicked. It’s basically opposite to what happens in organic ranking of your content. Here, it’s a way of buying visits to your site, rather than attempting to …

By Media Lab

Top 12 Tips To Make The Best Explainer Video

What is an explainer video?   An explainer video is a short video that helps your customer understand the business closely. This could also include the brand’s story for better connection. The video consists of a brief explanation of the products and services that are offered by the company. Explainer videos have grown very popular …

By Media Lab

How to SEO – Search Engine Optimization?

How to SEO?   SEO is a very popular term in the digital market. Today, a major preference is given to SEO for all the content that is present right in front of our eyes. But what exactly is SEO and why does it matter so much for those who create content on a digital …

By Media Lab

What is Content Marketing?

What is Content Marketing – Traditional marketing V/S Content marketing.   Content marketing is a form of marketing where data in the form of content is created, published and distributed. Keeping the target audience in consideration the content is created. The content must be very concise, relevant, valuable and consistent to reach the target audience. …

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