Chatbots And Their Benefits For Businesses And Customers

chatbot

What is a Chatbot?

The idea of having robots at the service point has come to life. The concept is no longer limited to sci-fi movies. Chatbots have become a very common thing in the business world across the globe. The benefits of chatbots are no hidden territory. They are showing the world the power of AI.

The chatbot market size is expected to grow to 10 Billion by 2024 at a CAGR around 30%. This is not the only reason for companies heavily investing in them. Chatbots are very useful for marketing, customer services and sales. So, let us understand the chatbots through these articles in detail.

Chatbot is definitely a robot. But it’s more like an artificial robot than a physical one. It’s a computer coded program designed and structured to interact with humans through the Internet. 

Chatbots are like virtual assistants available to cater the needs of the customers immediately. You can find chatbots on different platforms like websites, live chat apps, and other social media. 

Of Course, they are not perfect. They have their limitations. They can not answer every question asked by the customer. AI powered chatbots are becoming smarter with time.

They are used in businesses to serve three purpose;

-Time

-Manpower

-Money

Most companies use chatbots as customer support and after sales service.

 

How does it work?

 

Ok! Now this is going to be a bit technical. So, brace yourself for a few terms. Chatbots are based on Artificial Intelligence (AI), Machine learning (ML) and Natural Language Processing (NPL) to collect data and analyse it. 

NLP from the name suggests, it catches human speech and responds in a human understandable language. That is the biggest ability of NLP. the interaction between the human and machine becomes more sophisticated and understandable.

NLP has got types of responses as a chatbot;

NLG – Natural Language Generation: The data gets coded and it comes out as a human language. The data gets structured into a human understandable language. 

NLU – Natural Language Understanding: Here, the data input is the human language which gets coded. This code is the machine language, which it will understand well.

 

Types of Chatbots

 

There are three types of bots;

 

1. Intellectually Independent Chatbots

 

These chatbots work with Machine Learning (ML) to use the user data. Specifically their inputs and requests made. Keywords play an important role here. Train these chatbots to catch particular keywords and phrases. The more data they record the better they get over time.

 

2. Artificial Intelligence (AI) based Chatbots

 

AI based Chatbots are a combination of Intellectual Independent chatbots and Rule based Chatbots. These chatbots use all that is like ML, AI, and NLP to store the data around the conversion that has been made with the audience. This is done to improve the chatbots and its service.

 

3. Rule-based Chatbots

 

Rule based chatbots can be accessed by clicking on the chatbot buttons from the already available options. This one is very slow to cater the needs of the customers and to answer their queries.

 

How to get started with chatbots?

 

1. Defining clear goals

 

For anything to begin with, goals are the first step. Charboat marketing is not very different from other forms. This one also comes up with different strategies to follow. Ask yourself what are your expectations? It could be;

-Giving better customer service

-Increasing leads

-Promotions

 

2. Keep in mind your audience and available platforms

 

Depending upon your brand, the products and services you provide, you can choose to use them. You can place them on your website, social media channels and on the application. Your chatbots will differ with the channels of communication. People visiting your website will have  a better idea about your brand. People visiting your social media pages will be new to your brand. So the questions and doubts coming from these two different sets of audiences will be different. 

Make sure your chatbot is designed to cater to the needs of your audiences. Understanding customer persona will be a key highlight. 

 

3. Contrive your strategies

 

How will the customer interact with your chatbot? There will be several such questions and doubts. 

Address these by forming a well-searched, well-thought, rich FAQ segment. This will cater to the needs of the audience really well. It will guide them through their queries. 

Get a holistic view of the organization. Bring the main departments together.

Marketing department – Direct your social media platforms and other channels voice on here. Have a look at what kind of queries are resolved by this department.

Customer service teams – This department is the focal point of contact for the audience. They know a lot of common queries. Ask them about it.

Sales department – sales people have ideas about the main pain point of the customers. Ask them for the reasons about people not making the purchase.

 

4. Chatbots Personality

 

Your chatbots need to be friendly. Only then the customers will like interacting with it. Give it a friendly voice. A name that people can recall. It’s good to be creative here. Customers will hesitate to interact with it, if it’s a non-friendly robot.

A friendly chat bot will make way for great interaction. It will resolve queries and bring interaction. It will humanize your brand by giving a great human touch to the customer experience.

 

5. Friendly experience

 

Well people are not very sure about chatbots. Business owners as well as customers do not really fancy it as much. So, it is very vital to have a good chatbot as it creates the first impression.

Questions – Ask questions through the chat bots. The more questions it collects, the better it gets. This will help in giving a better customer experience through services.

Interesting – Even if the chat bot is just a programmed robot, it doesn’t have to be very boring. Let your brand shine through the chatbot too. Make it interesting and fun to interact with. 

Expectations – Make a point to let people know that they are chatting with a robot. Be transparent about it. Otherwise, people might come up with questions and expectations for a human on the other side. Let them know, they can contact a real human too, when needed.

 

Powerful platforms for developing Chatbots:

 

1. Tidio

Tidio is a platform which provides live chat, messenger, bots and other things all at one platform.

Price: pricing starts at $15 per year. Free version is available. 

2. Intercom

Intercom provides chatbots for use cases for various departments like sales, customer support, marketing and others.

Price: Pricing starts around $499 per month.

3. Landbot.io

You can build rule-based chatbots and AI-powered chatbots with the help of Landbot.io. It helps to create a great interaction with your customers.

Price:  Pricing starts around 30 to 100 per month. There are different plans. Free version is also available.

 

IDplr is a platform where anybody can sell their intellectual property. This can be graphics, software, ebooks, or content. One can create free chatbots with the help of IDplr. This platform holds a lot of free stuff. You can check it out! 

 

Benefits of Chatbots for Businesses and Customers

 

Benefits for Businesses

 

1. Monitoring consumer data and gaining insights:

 

Chatbots have proven to be great tools for communication with customers. They generate feedback to make the products and services better. This feedback comes from the conversation with customers. We all have experienced chatbots asking for simple answers via simple questions. That is the base of its improvement. You can optimize the website by taking down the pages with less traffic, pages that drag the website down. 

Any of the pages not performing well, gaining enough organic traffic but sales are low, it could be a blog page, landing page or any other, use chatbots. Use your chatbots on those pages and ask for customer feedback by using simple questions. Ask customers why they are leaving the page without making a purchase.

Send push Notifications –

Chatbots keep the existing customers engaged with push notifications. This is very helpful to keep the customers interactive.

Relevant content –

Brands can provide relevant information about the products and services to the customers via chatbots.

Customer profiles –

Use your chatbots to collect information like customer name, age, contact details and other relevant useful information and create customer profile.

Do you know your chatbot is a multi-talented robot? You can use chatbots to study the purchasing algorithms and consumer behavior by analyzing the data collected. Well Forbes says, this will help the brand to understand where to put extra efforts. There will be some products and services that will need a different marketing strategy, relaunch, re-work, etc. This can be identified with the help of chatbot.

Basically, businesses can monitor the responses coming from the customers. Understanding the consumer behavior, their language and intentions, the chatbots can suggest the service and products to the user.

 

2. Lead generation:

 

As we have enough data collection regarding the customers, we can send personalized messages to them. These messages will assist the customers during the buying process. Again, make your chatbot smart and useful. You can ask questions to the customers, and gradually lead them towards the products or services or generate a lead. 

Unqualified leads can be identified with the help of chatbots. KPIs key performance indicators such as resources, timeline, budget, etc. Chatbots will help you detect unqualified leads and save time.

 

3. Cost

 

Chatbots are cheaper and faster to go ahead with the implementation. It is better than hiring people and having cross platform applications. This is simpler than making things complicated. There are ready made software for businesses to choose from. These are developed by big IT giants, Microsoft and others.

Of course, chatbots are robots, so they can easily handle thousands of customers at once and save on cost. Imagine hiring thousands of employees to deal with customers, the cost will all time high to pay them. Human errors are also avoided with the help of chatbots. Win-win!

Chatbots help reduce cost on:

– training sessions

– salary

– infrastructure for employee

 

4. Possible applications

 

Chatbots can be used in a wide range of applications. This is one major benefit. 

1. Customer service:

They can answer FAQs so easily. There is dedicated support from chatbots to the customer. A great experience for customers.

2. Sales: 

As we saw earlier, it helps in generating qualified leads, this leads to qualified sales. Constant guidance throughout the sales funnel is provided by the chatbot.

3. IT services:

Chatbots provide assistance in the external service applications as well as the internal service applications.

4. Marketing:

One of the most important departments for any business is marketing. Chatbots perform so many marketing activities for the business. That includes; 

– customer interaction

– consulting 

– lead generation

– data collection

– data analysis

 

Benefits for Customers

 

1. Omni-channel presence

 

Omni-channel is multi-channel availability. Chatbots support multi-channel messaging features for giving users a hassle-free experience. With this feature customers can interact with brands and businesses on omni channels. These channels and platforms include Instagram, Facebook, brand website and others. Customers receive a better and improved experience every time.

 

2. Personalization

 

Chatbots are being improvised. You can see the difference while interacting. At times, it feels like we are interacting with a human on the other end. With their natural tone of interaction, they are giving a personalized touch to the conversations.

 

3. Instant response time

 

We all have seen chatbot pop ups. Once we enquire about our queries in these boxes, we are bound to get instant responses. This experience shows their response time is very high. They can handle thousands of customers at one time.

 

4. 24/7 round the clock availability

 

As discussed above, the chatbot pop ups are always there to respond on time, they are also available round the clock. You don’t have to go through any waiting period to resolve queries or receive messages from the other end. 

 

5. Consistent answers:

 

Try asking the same question to the chatbot from different platforms. You will notice the same answer coming your way. Although this creates a sense of weirdness, you can see the consistency in the answers. This was done to ensure value added to the conversation with the customer. Customers feel condemned with the brand with such experiences.

Top 3 Digital Marketing Case studies from India!

top 3 case studies

Top 3 Digital Marketing Case studies taken from Indian Market

 

Well, before moving ahead with the case study, let us dive deeper into a few topics. We have some quotations lined up for those future marketers who came searching for us.

Did you wonder about those successful online campaigns pulled flawlessly by the top Marketers? Their number of followers keep increasing. Do you want to know their strategies for these marketing campaigns?

Today, all the businesses revolve around the internet. Every business is craving for followers from all over the media. But to attract this traffic a marketer needs to generate innovative ideas. From these ideas, attractive campaigns come to life. People across the globe love these campaigns and a positive word of mouth spreads across.

Businesses of this digital marketing era know how complex the online platforms are. But they do know how to take advantage of these platforms to promote their products and services to their customers.

Digital marketing is a very unique, innovative and creative industry. Social media has been the peak for brands to get in touch with customers. Online platforms allow customers to come in direct contact to share content from their end. This could be a message, experience, enquiry, complaints, etc. Let us have a look at various case studies to see how it has helped businesses.

 

1. KFC

 

KFC is a global restaurant chain. We have heard about the KFC campaigns like “Radio KFC RJ Hunt”, “Design your own bucket”, “Currycature”, “Dil Mein Grill ” and many designed for Indian Markets.

Well KFC definitely knows the power of digital marketing and social media platforms. They utilized it so well to boost their online presence across the platforms. Sales of their products increased rapidly. There is about 22% sales growth in India by 2019 Hindu business line reports. This has come from their online campaigns and a strong hold of their digital presence. It has turned out to be the number one brand on social media in India.

Their campaigns like “Radio KFC RJ Hunt”, “Design your own bucket”, “Currycature”, “Dil Mein Grill ” have encouraged the youths of the country. The motto was to make the application popular. And in return they not only created brand awareness but also increased the engagement amongst the youth. India hosts the largest youth population which is around 35% of the total population.

 

Let’s have a look at these campaigns through digital marketing;

 

When they hosted the “Design your own Bucket” campaign, it was one of the marketing strategies. Here, they asked the participants to be creative and thoughtful and design their own buckets of KFC.

A whopping 5.5k entries were registered. The participants came up with some amazing ideas for their buckets. Do you know they came with the idea to place Sachin Tendulkar’s picture on the bucket? That is because he retired during this campaign. This is so amazing!

Coming back to another great campaign; it was “Radio KFC RJ Hunt”. This was a social media campaign again. KFC has its own in-house radio channel. The idea was to promote this radio channel. Around 3000 participants from around 30 Indian cities took part in this. They were asked to record their analog radio experience over the internet with the help of Facebook App. Their voice recordings were aired. People took interest in collaborating with the big brand.

Similarly, there was another campaign called “Currycature”. Around 17k -18k people participated in this campaign. That’s the highest number so far. This campaign motivated participants to select an ethnic Indian character and upload its picture.

 

Outcome:

 

1. KFC became one of the top fastest growing social media brands in India. It counted amongst the top 5!

2. Social baker the marketing platform featured KFC amongst the top 5 brands who are socially devoted.

3. Facebook page engagement for KFC increased from 7% to 94%, three times higher than the average!

 

2. IPL

 

Indian Premier League (IPL) is a Twenty20 cricket tournament. IPL has got several teams, one of them is Kolkata Knight Riders (KKR). The co-owner of this team is Shahrukh Khan, one of the famous actors. Coming back to digital marketing, even these teams cannot keep calm without entering the digital world.

Digital marketing strategy has brought a very high engagement rate with the fans following KKR IPL team. There is around 2% increase in the engagement on Instagram for KKR. The objective of wandering around the digital platforms was to increase brand awareness irrespective of having Shahrukh Khan. Along with that, as most of the people spend time on social media, it was about staying connected to people. The KKR team tried to keep their fans updated with news and inside small chunks of spicy information.

The “INSIDE KKR” campaign on the digital platform became very popular. It was solemnly dedicated to the fans. This campaign consisted of a video series blog to create engagement. Fans could access news through this series and interact with their favorite players.

Secondly, they came up with an application dedicated for the KKR team. Here, again the motto was to keep the fans engaged with updates and latest news. Website blogs were available for better reading and understanding experience.

A special campaign was run on Twitter. This campaign was “Cheer for KKR”. Sessions were queued for players on the platform.

Lastly, the digital marketing team of KKR had arranged live sessions on Facebook Live Chat at the Facebook HQ, Hyderabad. They gave special attention to the social media platforms and the engagement that came with it.

 

Outcome:

 

1. KKR turned out to be the most engaged IPL team amongst others.

2. Also, the Facebook page had nearly 16M likes during the campaign. That is huge! It was the highest amongst all other teams.

3. It gained traffic on Pinterest and Google Plus profile with all these other campaigns and activities.

4. KKR became the most followed IPL team on Instagram with around 500k followers.

 

3. Paper Boat

 

Paper boat is a famous brand in India. It is well known for its traditional drinks that people in India are very fond of. These beverages come in some amazing famous flavors; kala khatta, kokum, aam panna, chilly guava, jaljeera and many more. These flavors are very common in indian families, but it is quite not possible to prepare these at home.

Paper boat came up with this campaign of “Float A Boat”. The objective of this campaign was to take people back to some awesome memories of the monsoon season. This purpose was well served and well received on the digital marketing platforms. Various other campaigns were run to touch the audience in an emotional alluring manner. People definitely fell in love with Paper boat.

Float a boat campaign was the most popular. The team had asked people to make paper boats like in their childhood days. The monsoon season was the right time to flood in this innovative idea. Paper boat asked people to tag them with the photos and videos of these paper boats on social media. They gained huge followers too.

Another motto was to make donations of Rs. 20 for children’s education, every time someone bought paper boat product. This touched millions of hearts and became a very successful campaign.

 

Outcome:

 

Brand awareness increased with various campaigns.

 

Conclusion:

 

The world is full of creative ideas. All we need to do is, pick up the best idea that suits our brand and strategies. Online marketing is gaining traction and we need to deliver to its needs. Think out of the box and make the most of it.

Secondly, creating marketing campaigns is easy, but touching the hearts of your audience is the key. It should catch the emotional essence to be successful. Sensitive topics reach out louder and farther than anticipated.

Lastly, digital marketing and platforms are a boon. Using them wisely can lead us to a far and wide base of amazing audiences. There are millions of people out there. So, let us brace ourselves and come up with amazing marketing strategies.

What is Digital Marketing? B2B vs B2C 4 key differences!

B2B vs B2C

What is Digital Marketing?

 

Digital marketing uses online channels or platforms to exchange information. This information is about the products and services. it also includes values for your audience in a cost-effective manner. It’s all about building a strong plan around and achieving marketing goals for your business. Digital marketing has proven to build a strong, loyal customer base. It is more data driven.

Digital marketing has changed a lot in the past 2 to 3 years than it did in the past 50 years. Many industries are trying to rip the benefits of digital marketing. Not all the digital strategies work in your favor.

 

What is a Digital Marketing strategy?

 

Digital Marketing strategy consists of various steps or courses of action. These actions are to be taken to reach a specific end goal of marketing. You need to have business objectives and priorities to determine your end goal. Once your goals are decided, you can make a decision on your digital marketing campaigns and execution to achieve the end results.

For executing digital marketing campaigns, you need to have a well-planned blueprint. It has to be of your digital marketing strategy to achieve the set goals. Campaigns are a part of strategies and they are nothing, but tactics used to achieve the short-term goals.

 

Digital Marketing Strategies

 

Do you have any idea about which digital strategies are effective and work the most for businesses? Without further ado, let us dig deeper on these top strategies for digital marketing.

1. SEO – Search Engine Optimization

2. Content Marketing

3. Email marketing

4. Social media marketing

5. Pay-Per-Click PPC Marketing

6. Video Marketing

7. Influencer marketing

 

With that being said, it can be understood, digital marketing revolves around the cooperation of customers too. Which is why, the 5 D’s come into picture. It is vital to understand where digital marketing stands in the future. It is of utmost importance to understand the customer or audience interaction. To understand the customers’ interactions, we need to have a closer look at these 5 D’s.

Let us have a look at the 5 D’s of digital marketing:

1. Digital Devices

2. Digital Platforms

3. Digital Media

4. Digital Data

5. Digital Technology

 

B2B V/S B2C

 

What is B2B Marketing?

 

B2B – Business to business marketing. The basic understanding which we get from B2B business is selling products and services to other businesses. So, the primary customer is another business. And it isn’t the regular customer or consumers.

B2B marketing is all about logical decisions, facts-based purchase. It is mostly process driven. It is more about facts, data, statistics and numbers than about emotions. B2B marketing can get difficult at times. The decisions from the buyer’s side can take months or years to buy your products or services.

To get buyers from different departments like purchasing, marketing, legal, accounting and others can be difficult. B2B marketers make sure that all their efforts are moving towards the teams. And these teams take decisions on purchases representing their companies.

Check out these examples for better understanding:

1. A startup that specializes in digital marketing, software development, website development and other things required by various businesses.

2. An automobile parts manufacturing company, providing major parts to an Automobile manufacturing company.

 

What is B2C Marketing?

 

B2C – Business to Consumer. The basic understanding which we get from B2C business is selling products and services to primary consumers. It is different from B2B. So, the customer is the individual consumer and not an entire business.

Here, the decisions are more emotion-driven while making the purchases. B2C is about satisfying consumers’ needs, desires and resolving issues by addressing their pain points.

B2C marketing cycles are shorter. As the product or service is directly given to the customer, there strategies and tools used to promote the product or service. Amazon, Google, Walmart and others.

 

Digital Marketing B2B VS B2C

 

1. Branding your Business

 

B2B:

 

Branding comes with relationship building. It is very essential for B2B marketing. But for gaining a better status and rank, you need to figure out where you stand. Once you are out there in the market well positioned, you can drive more sales and have better leads.

Branding does not come easy fro B2b or B2C. You have to be consistent at presenting yourself worthy. You should give out the best product and service.

How will you ramp up your branding? You need to have a better understanding of people and their personalities. It will be easy to know details to market yourself well.

You can adjust your brand presence according to your audience.  Which indeed is another business entity. This will generate leads and ramp up the sales.

 

B2C:

 

B2C as compared to B2B is all about delivering your product and service to the customer. A marketer has to present the brand very precisely to the customer. Delivering a good message and experience will generate trust amongst the customers. It also builds loyalty, credibility and an emotional connection with the customers.

A brand and the customer have a very low interactive session. So, it is really important to create an experience which has a long lasting and motivating impression. A customer should come running back to the brand when they require a service or product.

 

2. Relationship with customers

 

B2B:

 

B2B marketing is mostly about building personal relationships unlike B2C. Also they will help in the betterment of the business. Lead generation is another crucial part to take into consideration.

During the buying cycle, the built relationships will play an important role. Building relationships will require you to show your ethics, values and practices that you stick to. This will help you stand out differently. It will show how different you are from your competitors and other client’s business.

Again, generating leads is the top priority in B2B marketing. This comes through building relationships. These relationships will either break or make your business and bonds. You will find bad reviews on Google and it is very hard to take down. Generating honest leads and meaningful relationships will help you avoid these bad reviews.

Although negative reviews are helpful. It shows your product or service is authentic and not fake. Also, it gives a better understanding and depth of the business.

 

B2C:

 

Getting customers close to your product on any online platform is the main motto. Platforms like website or eCommerce or social media help drive sales in B2C marketing. But how will the customer try buying online? Your customer needs proper guidance for this. Along with that, an amazing customer experience on the site too.

The major goal here is to deliver high quality products. You should attain the customer’s expectations. As B2C is value efficient, try to lessen the time engaged in understanding the customer and focus on needs.

Talking about the reviews, the bad reviews are covered up by the good reviews here. And if you are giving out good products, then the reviews shouldn’t be a problem. What has worked most is the store credit offered, and discounts via email marketing.

Make sure that you send emails or messages or other mediums to reach your customers asking for their experience. This helps you perform better. And along with these feedback collections, offer them discounts over feedback.

 

3. Marketing funnel

 

B2B:

 

Demographics play an important role in the B2B market unlike B2C. It is highly focused on the niche market. You need to collect accurate data of your target audience. Analyze this data and understand the needs. This will help you allure a better customer.

Data could be qualitative and quantitative both. Google analytics is a great tool to analyze data. Doing a deep research on keywords will help you understand what the audience is expecting.

Go through different SERPs and collect data from these search engines. Use keywords on these SERPs as it is key. You will have some idea about your audience with this. All this information will be useful in future. You can curate strategies targeting a specific set of audiences.

Again, it is very crucial in generating leads. The B2B world revolves around lead generation. Build a list of prospects that will fall in the top-of-funnel level.

 

B2C:

 

As we know by now that B2C is more customer focused than B2B. It covers a larger portion of the audience. It also focuses on the top-of-funnel level. Advertising with a strong impact on the emotional aspect of the audience can gain better leads.

By analysing the demographics of the audience in the top level, you can create a good list of leads. And remarketing or email marketing to them can gain sales.

We can also make use of the CRO strategy to gain better leads and sales. Creating better landing pages, quality content increase sales. And easy guidance on websites are few of the things to do to increase the conversions.

 

4. Decision-Making Process

 

B2B:

 

Decision making processes can help businesses make the right decisions over the emotional and rational side. Here, it is an open communication for both the businesses to decide whether they can crack the deal.

Present the positive aspects of your company to crack the deal with the other side. Have a good comparison of positive aspects to beat your competitors. While approaching the other side, look for their needs and expectations. Segregate the needs under rational and emotional parts.

Rational part of the deal mostly motivates you to think on the financial aspects. It can be about the deal to make or investments. Emotional part will suffice the emotional connection with the company. This can be firing people, losing money, cutting on pay scales, cutting on benefits.

 

B2C:

 

Utilize the expertise to make the most for the conversion rates. It matters to B2C the most then B2B. This will increase the ROI for the better. Here, at the top of the funnel one needs to do an influential advertising that will explain the product well to the customer.

This will help the customer know about the product better. Once the customer identifies the products and whether it’s well suited, the sales will increase. The flexibility is very high when it comes to individual customers as compared to businesses.

Keep giving the consumer what they need and desire. That’s the end goal. This can only be done by simplifying the decision-making process for the customer. Once they know what they want to buy, they will look for competitors for better deal. So, make sure you deliver the best.

 

Benefits of digital marketing

 

1. Cost effectiveness

 

Digital marketing is very cost effective as compared to traditional marketing. Traditional marketing needs a bigger budget to promote businesses. But that is not the case with digital marketing. You can tap in your customer base and promote your brand digitally. This can be done through emails, promotion on social media and other activities.

 

2. Lead generation

 

You can reach people across the world through digital marketing. Great content will help in generating potential leads. So, produce informative, relevant and quality content that helps in addressing pain points of your customers.

 

3. Conversion rates

 

Digital marketing gives a better exposure. This in turn helps having a better interaction with potential customers. Taking prompt action and helping your customer understand it is the key! With easy Call-To-Action guide them for achieving better conversion rates.

 

4. Higher ROI

 

Cost-Per-Lead (CPL) is high with the help of digital marketing. So, if you have invested in marketing, a well strategized CPL figure will give you better returns.

 

5. Earning people trust

 

Giving out quality content will earn your trust from people. Again, coming to the main point, this content should be such that it addresses people’s problems. The best part of digital marketing is you will be reaching out to only potential customers.

 

6. Brand awareness

 

Digital marketing has become a valid turning point. You can easily reach out to the world and mark your existence. Properly promoting your business is the vital part here. With that done correctly, you can reach a larger audience and generate more engagement.

 

7. Sneak peek into competitors

 

Along with you, your competitors are also making the most of this strategy of digital marketing. But the best part is you can know what they are doing. You will know their content, trends, campaigns and keywords too! Plan your strategies accordingly.

 

8. Real time output

 

You can analyze the results and make improvements along the way. The output is always in real time. You will know the areas doing good and bad for your business immediately.

 

What is Digital Marketing? Top 5 Strategies

digital marketing

What is Digital Marketing?

 

Digital marketing uses online channels or platforms to exchange information, products and services, values with your audience in a cost-effective manner. It’s all about building a strong plan around achieving marketing goals for your business. Digital marketing strategies have proven to build a strong, loyal customer base. It is more data driven.

Digital marketing has changed a lot in the past 2 to 3 years than it did in the past 50 years. Many industries are trying to rip the benefits of digital marketing. Not all the digital marketing strategies work in your favor. 

 

What is a Digital Marketing strategy?

 

Digital Marketing strategy consists of various steps or courses of action to be taken to reach a specific end goal of marketing. You need to have business objectives and priorities to determine your end goal. Once your goals are decided, you can make a decision on your digital marketing campaigns and execution to achieve the end results.

For executing digital marketing campaigns, you need to have a well-planned blueprint of your digital marketing strategy to achieve the set goals. Campaigns are a part of strategies and they are nothing, but tactics used to achieve the short-term goals.

 

Why is it important?

 

To achieve any goal, we need a strategy, a plan around it. So, having a strategy is very important in order to reach the set goals. Strategies increase the efficiency, workflow, and optimizes the entire plan. We can gather the data and analyze it thoroughly to come up with better strategies.

Strategies help your business acquire a quality customer base with the help of social media, CRO, content marketing, and so on. Make awesome content marketing strategies to make your business sustainable. Online content is very useful to allure desired traffic.

Having a good digital marketing strategy is very important in this competitive world where customers get exposure from all sides of the world. Moving further we must know the strategies. So, let’s move ahead!

(You can check for How to create digital marketing strategy in 8 steps here)

 

Top 5 Digital marketing Strategies

 

Do you have any idea about which digital strategies are effective and work the most for businesses? Without further ado, let us dig deeper on these 5 top strategies for digital marketing.

1.SEO – Search Engine Optimization

2.Content Marketing

3.Email marketing

4.Social media marketing

5.Pay-Per-Click PPC Marketing

Let us have a look at them one by one.

 

1. SEO – Search Engine Optimization for Digital Marketing
 

Building a website for your business which has awesome design is great. But what next? There is more to it. You will not get any audience or traffic easily just by building a site. Search Engine Optimization is what one needs to do.

You need strategies on how your website ranks amongst others. Attracting potential audiences is the key. For this we need research on relevant keywords. This is where SEO comes into picture.

SEO increases quality traffic on your website. It helps in building trust with your customer. For any SERP when your site starts ranking higher, it’s a sign that it contains quality content. It shows that the website is reputable.

Use various tools like SEMrush to keep a track of your website. Tools are important for optimization of the website. SEMrush can help you track keywords, rankings on SERPs, sneak peek on competitors, back linking. All of this will help you understand your position overall. Improvisation is the key! And this tool will give you that.

Google is expecting the websites to switch from HTTP to HTTPS for safety protocols. HTTP pages are not very secure. 

 

HTTP                  +                 SSL              =             HTTPS

(Hypertext                     (Secure Socket              (Hyper Transfer

Transfer Protocol)                 Layer)                    Protocol Secure)

 

Basically, HTTPS makes the search secure. It is hard to hack a secured site.

There can be many other issues and challenges for a business to start with SEO. Therefore, it is best to hire a good SEO company to overcome these challenges.

 

2. Content marketing

 

Content marketing is another important aspect of digital marketing strategy to attract desired customers. You need very relevant, quality, worth and valuable content which your audience will consume.

Your content should reflect solutions. It should be useful to resolve pain points of your customer. That part of content never fades. For example, the car will never stop breaking down! There will always be someone in the world needing content related to that. So, if you have a blog written on “how to fix your car” or “what to do if your car Breaks down” or “car broke down, what went wrong”, it will be evergreen.

Simply, posting content will not take you to the top. Google is spying you, and it feeds itself on quality. So, make sure your content is king to make content marketing work for your brand. This will eventually build trust with your visitors.

A good content will help you create brand awareness, give you quality traffic, build credibility and authority, leadership and long-lasting trustful relationships with customers.

It is challenging to come up with new topics for content. Keep an eye on the trending topics. Track the keywords for top performing content.

Content marketing reaps your results really quick. So, do it right the first time. Take help from experts wherever necessary. It will always pay off with better results and ROI.

 

3. Email Marketing

 

Email marketing as digital marketing strategy can bring a good deal of leads if done right. It can fetch your business a good ROI figure too. This figure clocks around 125% according to a DMA survey. It can be used for increasing sales and conversion rates. These are some aspects that every business has an eye on. Guess what? Email marketing can give you all that as compared to any other marketing out there.

The best part is it is free! All you need to do is good research, list of potential customers and a great service through your business. You can integrate email marketing with other media too. Add referrals, social share icons, offers, landing pages’ links, products, campaigns and other things in your email.

For a great Email the following characteristics are very important.

-Catchy, quirky, engaging emails are capturing the attention in the market. 

-Keep your language simple and persuasive. 

-Make use of bullet points, sub-headings and structure the matter well.

-Emphasize on benefits and offers.

-Mobile optimized Emails.

For building brand awareness use a professional email signature. This will help you drive traffic and generate leads. That will definitely lead to increased sales.

Tools like Sendinblue are useful for creating, planning, designing, auto responding and sending some awesome emails. Don’t underestimate the power of your daily messages. Keep going!

 

 4. Social Media Marketing

 

Social Media as digital marketing strategy has caught the world by storm. All businesses have felt the need to be active on social media. Take a hold of it for better. 95% of marketers think that social media is important for businesses. 90% marketers indicated that social media bought a great level of exposure to their brands.

Social media marketing strategy is the most effective for startups. It benefits in;

-gives exposure

-quality traffic

-loyal customers

-high SERP ranking

-increases sales

But how do we achieve it? It all comes down to content, SEO, and quality of service. Some of the terms we have learnt above. By using marketing tools, you can create content, post it manually or schedule timer for content. 

Social media platforms like Facebook, Instagram, Twitter, LinkedIn are a great deal to start with. But first, observe your audience base. Analyze where your customers are spending most of their time, which platform, what time of the day, week and which weekdays will bring grip. You do not have to be present on all platforms. Lastly, analyze your customers and choose your channels.

Get help from experts to build a buyer’s persona. This will help you strategize really well. Save yourself with energy, time and money. Of course, you would not want to spend them at the wrong place.

 

5. Pay-Per-Click (PPC) for digital marketing

 

It is the game of valid clicks. All you have to do is place advertisements for your business. Keeping the right time, right customer and right product in your mind. This also revolves around the keywords. You will not want to see an advertisement for a laptop, while you are searching for a dining table! How disappointing! And you will lose out on a potential customer if you also happen to sell dining tables. But wrong advertisements will cost you a potential buyer.

PPC is very powerful for generating sales and conversion rates. You have to bid and buy a keyword when you are planning on running PPC advertising campaigns. You can learn more about PPC campaigns in our blogs.

Benefits of running PPC campaigns;

-tremendous reach

-high ROI

-control over money to bid

-quick results

-plethora of data to analyze

To be honest, this is not as simple as it looks. You can exhaust your budget really quick if you do it wrong. The right keyword research plays an important part. 

Showing your ads at the right time of the day, thrice a week, 5 times a day, pulling yourself to this simple yet complicated conclusion is a big risk and a tough task. Better to take the help from experts, than betting on the wrong keyword and wrong time.

How to create a Digital Marketing Strategy in 8 steps?

digital marketing

What is Digital Marketing?

 

Digital marketing uses online channels or platforms to exchange information, products and services, values with your audience in a cost-effective manner. It’s all about building a strong plan around achieving marketing goals for your business. Digital marketing has proven to build a strong, loyal customer base. It is more data driven.

Digital marketing has changed a lot in the past 2 to 3 years than it did in the past 50 years. Many industries are trying to rip the benefits of digital marketing. Not all the digital strategies work in your favor. 

 

What is a Digital Marketing strategy?

 

Digital Marketing strategy consists of various steps or courses of action. We need those to reach a specific end goal of marketing. You need to have business objectives and priorities to determine your end goal. Once your goals are decided. You can make a decision on your digital marketing campaigns and execution to achieve the end results.

For executing digital marketing campaigns, you need to have a well-planned blueprint of your digital marketing strategy to achieve the set goals. Campaigns are a part of strategies and they are nothing, but tactics used to achieve the short term goals.

 

Why is it important?

 

To achieve any goal, we need a strategy, a plan around it. So, having a strategy is very important in order to reach the set goals. Strategies increase the efficiency, workflow, and optimizes the entire plan. We can gather the data and analyze it thoroughly to come up with better strategies.

Strategies help your business acquire a quality customer base. You can take help of social media, CRO, content marketing, and so on for the same. Make awesome content marketing strategies to make your business sustainable. Online content is very useful to allure desired traffic.

Having a good digital marketing strategy is very important in this competitive world. Here, customers get exposure from all sides of the world. Moving further we must know how to create the strategy. So, let’s move ahead!

 

How to create a Digital Marketing strategy? Elements of the Strategy

 

Do you know how to create a digital marketing strategy? Are you curious enough to know about it? If yes, then let’s dive in and know about it in brief.

The following steps will guide us through;

 

1.Build Buyers Persona

 

It is important to understand the customers, because it’s them we are selling to. So be it any marketing form, knowing customers is very important. Create buyer personas as a first step. Think about what motivates them to choose your business. Go through their demographics and other interests. See which platforms are mostly used by your target audience and design your strategies accordingly. You can take help of online tools like MakeMyPersona and Persona Creator to build your buyer personas.

Are you wondering about what kind of information you should collect to understand your buyer personas? That depends on the form of your business, whether it is B2B or B2C.

Let us find this information with;

 

Demographics

 

Location: You can use web analytics tools to identify the location of your customers. It is important to know where your customers are coming from, and the location of the traffic. It helps in making better strategies.

Age: Knowing the age of your customers will help you set better trends. But the relevance of this information completely depends on your business. It can be used strategically.

Income: get this information from your research interviews. People do not reveal this information via forms. It will help you understand the price range you could set for your products and services considering the desired customer base.

Job title: having this information is very useful for a B2B business. This will help you understand the qualifications that your customer base holds. Having an idea about how smart and intelligent your audience is will keep you motivated to come up with great products and services.

 

Psychographics

 

Challenges: Ask questions to all the people who are in the right roles and who face your customers. Speak to those sales executives, and customer service representatives. Try to detect the kind of problems your customers might be facing. 

Priorities It is important to know what is important to your customers in terms of what your business has to offer, so talk to them, find out their priorities and expectations from your services.

Goals: By talking to so many people involved in the business externally or internally; sales representative, customer service and others, you might have had an idea of the goals of your business’s buyer persona.

Interests: Know your customers’ hobbies and interests. You can strategically put forth your content in the future which will please your audience.

 

2.Goals

 

Identifying your marketing goals like generating leads, increasing sales, brand awareness and so on that align with your business goals is a very important step to mark. You might be overarching for certain digital marketing goals, but having the right tools is equally beneficial.

Professional marketers know how important it is to define goals. That’s why we go by the SMART strategy to define and attain our goals.

Improving the sales by 15% through a specific social media platform for next 3 months falls under the SMART strategy; it is specific, measurable, attainable, relevant and timely.

 

3.Evaluate your existing Digital Marketing Channels

 

Evaluating what you have will help you focus on what you want to achieve and where you want to get.

Firstly, understand and have a look at your main marketing channels and platforms;

social media accounts

-blogs

-word of mouth

-Paid advertising

-advertising

email marketing

website

-SEO

content marketing

Secondly, study your channels and figure out which ones are doing great. Think how you can make it more effective and what are their future contributions. If you recreated a landing page and it is bringing more leads, then use it again over the course of time with slight modifications.

The simplest way to move ahead would be categorizing these channels into three categories; owned, earned, and paid media channels. Go through these channels as they are your assets and decide which one fits the strategy really well.

 

Owned Media: 

 

This is the media that your brand or business owns. It could be the website, blog content, social media accounts, and other things. You have complete control over these owned channels.

 

Earned Media: 

 

This refers to the unpaid media, the attention you get through great reviews, press mentions, shares and word of mouth marketing. This is authentic attention that the brand receives. This comes from the content, PR activities, customer experience amongst the other things.

 

Paid Media: 

 

Paid media signifies the paid channels you have used to gain attention from the desired customers. This could be paid social media posts, advertising through email, posts, websites, and other mediums. This is where you pay the channels to create brand awareness, increase visibility, and reach other goals.

 

4.Digital Sales Funnel for Digital Marketing

 

Understanding your digital sales funnel contributes to putting the right foot first. Before developing any strategy, having the knowledge of the sales funnel is very necessary. Buyers move from one step to another in this funnel that depicts the journey of the buyer.

Address each step of the funnel very deliberately with appropriate tools. You can easily understand the funnel from the given steps.

1.Awareness: Make your target audience aware about your product, about your existence. Show ads on social media and have very well optimized content. People will hear about you and it will create an impression of your brand in their minds for the first time. It has to be good!

2.Interest: Your brand awareness and product or service display will generate interest in the potential buyers. Specify how you are going to be different from your competitors. Make sure you inform your product or service in such a way that it looks useful to your customers. Tell them how your business will make their life easy. Use tools and present your brand really well via videos and other content.

3.Decision: At this stage the audience is trying to make a decision on whether to buy your product or not. Engage with them and post your content which assures them that you’re addressing their pain points. Ask them questions which encourage engagement.

4.Action: Have a strong Call-to-action (CTA) plan. Tell your buyers what kind of action you expect them to take to make a purchase. Offers and discounts could also be applied to encourage purchase. 

 

5.Automation

 

Automation is playing a vital role in today’s marketing strategies. It’s getting better with time and technology; tools are making things easier too. You can automate activities like content marketing, lead generation, email marketing, social media posts and other things with the help of tools.

As things will improvise you would want to improve your game of automation too, for giving out impactful and effective campaigns. Personalized posts and messages are a good way to reach out to your audience. This is more specific, and it targets a very specific set of audience too. But you would want to reach beyond to those unattended customers too. You can place a mixture of both personalized messages and automated messages. Retargeting with automated personalized messages via emails that will show products to that of similar searches will improve traffic.

At last, make utmost use of customer segmentation to write personalized and focused copy. This copy is curated for a specific audience keeping in mind their expectations from business. Time is important, so make sure they see these messages exactly when they need them.

 

6.Mobile optimization

 

It’s the era of mobiles, improvising on mobile optimization is the new necessity. Your site should be able to load faster with amazing designs, and a great SEO. This will ensure that people visiting your website through various mobile devices are having a good experience.

Get feedback and reviews from your visitors regarding their experience. This helps in improvising the website and optimizing for better results.

Traffic on your website should be high to reassure great outcomes. Online business nowadays is all about connecting with potential customers through available resources efficiently.

 

7.Create plan for Digital Marketing Campaign

 

Have a well-defined plan that will help in reaching the goal. A specific marketing strategy like, email marketing, ppc, social media and all is very important to move ahead. Define your goal and set actions to reach the goal. Hold on to a specific timeline to make the actions measurable.

Your actions may include keyword research to improve SEO. This is nothing but developing a keyword strategy. 

Include following tactics:

-Lead generation magnets or lead generation widgets 

-Featuring CTA

-Share influencers content on social media to increase engagement

-Testimonials with Email plugins

-Use of marketing automation tools

 

8.Track your results

 

Digital marketing involves various elements; channels, platforms and campaigns. Keeping a track of these activities is very tricky. Taking help of tools like Google Analytics, Google ads, and Google Search Console is very easy and useful. 

Constant monitoring will make sure that your strategies are working. If not working, then search for gaps and improve. But for this you need to question yourself;

Are customers interacting with your content?

How are they interacting?

How is your progress towards your goal?

Are you getting enough clicks?

And are they converting?

Are you losing engagement?

What is working the best? How and why?

What is not working? How and why?

Gather data and analyze information and look for improvisation.

 

Conclusion:

 

Managing all of the above is a big task. We at SND media specialize in an end-to-end connection between these platforms and companies. And we help you gain better results. We have all the necessary software and tools with an in house amazing team of experts. They are great at strategizing and creating relevant content for your brand. Digital marketing strategies are the most important part to reap results and so leaving that with the experts is a smart move to make. We hope this article was helpful.

4 Ways To Help Others On Social Media!

social media

4 ways to help others on Social Media

 

Are you somebody trying to bring around a positive change? You must have tried millions of ways to help communities across the world. You have probably tried every means of communication to let people know about your efforts. Media, promotions, brand ambassadors could be some of your ways of communication. 

The Internet is providing a plethora of platforms for people to connect with each other. There are so many benefits, and opportunities for people to empower themselves in ways we never thought possible.

Social media is a place where people could be easily influenced to do good or bad, it goes both ways! But we are trying to harness the power of social media for good. So, come with us on this journey, and know the most effective simple ways to help others on social media.

 

1.Share resources: Link relevant resources to people who might be struggling.

 

Social media is a pool of resources. But one must know where to find what they are looking for. We all know these resources are unlimited and it is a plethora! Sharing community resources like, free health fairs, volunteering opportunities, helping people with certain disadvantages, spreading word regarding scholarships, free courses for college students, local scholarships, donations, food camps, and so many more. Knowing that all these resources exist and letting the right people in need know about them is so important.

When we share resources on social media which are under-publicized, it gives hope to those with the source of these resources. Because at the end of the day, it’s going to help the needy, and to those who are struggling. And social media platforms are available with everyone nowadays. So, it is very easy to reach out to these resources. 

Next time you come across something important, do not hesitate to share it on your social media because you might be knowingly or unknowingly helping someone in need.

(making sure that it is relevant, trustworthy and authentic)

 

2.Connect: Don’t use social media to show off, rather connect with others.

 

How many of us know the people living in our vicinity? Some of us have close connections with a few families, or neighbors. But so many of us are very busy in our mundane lives, that we do not even know who is living next doors! At times, we get so busy that we do not care to come out of our virtual world to sneak around the reality. We are so busy showing off our lives on social media that we forget to connect with people with authenticity. We forget to connect with people based on our core values and needs.

Social media is making the drum rolls by connecting people from the same places. Many of us find ourselves in virtual private communities, small groups based on our locations. These small communities are very useful to find common places like grocery stores, crowdsourcing, sales, events, gatherings and so many other things.

These communities help each other on so many different levels. You unknowingly get connected to people and you do not have to worry about things, resources are easily available.

 

3.Inspire good deeds: If you wish to see a change then lead with an example on social media.

 

Sometimes, the times are tough. We see people doing good deeds out of will to help others. They go over and beyond and help the communities in need. These people don’t wait for the change to happen. They take the actions, they lead, and they succeed. 

The world has become techno savvy. Social media has made helping people quite easy. You can just create a community group, accounts, and pages and start working with like minded people. Do not wait but start the very next moment! You feel like planting trees on the barren land, go ahead! Do you want to donate your hair to people struggling with cancer? Do it, be the first person in your community, in your neighborhood, amongst your friends. Seeing you do the things that would bring about a difference, will ultimately inspire people to follow you, to do good.

Publicize these small stories, acts of kindness amongst your community, on social media. You will see people getting inspired to do something good too. Sometimes, few people just need that reminder, a slight nudge to get up and start doing something.

 

4.Like it! If someone is posting content on social media, like their effort.

 

There is so much information shared every moment on social media. Type something you are looking for and you will come across so many resources. But do you know what we forget to do? We forget to appreciate that person’s efforts. 

People around us share content on social media. We just look at it and scroll through. But one like, one comment or a good, helpful critique would be a good gesture of appreciation towards that person. So, ‘like’ it! Like their effort, share it if it is useful for someone. Link them, connect these people with each other. Your source will be a great resource to someone who is struggling.

That one ‘like’ can boost confidence and make wonders. The world is already a tough place to be at times. So, try to be as helpful as possible!

What is Digital Marketing? 5 D’s of Digital Marketing

digital marketing

What is Digital Marketing?

 

Before we jump on the 5 D’s of digital marketing, it is important to have a basic understanding of digital marketing. Digital marketing uses online channels or platforms to exchange information, products and services, values with your audience in a cost-effective manner. Digital marketing has proven to build a strong, loyal customer base.

With that being said, it can be understood, digital marketing revolves around the cooperation of customers too. Which is why, the 5 D’s come into picture. Now, to understand where digital marketing stands in the future, it is of utmost importance to understand the customer or audience interaction. To understand the customers’ interactions, we need to have a closer look at these 5 D’s.

 

Digital Devices

 

Customers interact with your brand through various devices. You can study this pattern and use these devices to target the desired audience for marketing your product and services. These devices could be;

– Mobile Phones

According to GSMA 2021; 67.03% of world’s population use mobile devices. This accounts nearly 5.27 billion people in the world!

– Tablets

According to Statista 2021; nearly 1.28 billion people use tablets.

– Laptops or Desktops

Nearly 55% people are laptop users around the world. 60% of the time people prefer using desktops to stay on the sites. On the other hand, Mobile are used for limited applications and websites.

– Smart TVs

The global market demand for smart tv is expected to grow at a CAGR of 20.8%.

– Smart Watches

It is expected that the global reach of smart watches is going to hit 108.91 millions. Expected CAGR 14.4%.

– Gaming Devices

There are around 3 billion gamers across the world. A huge number of gaming devices are used. Use them to make brand interaction easier.

Depending on the products or services, customers interact with brands’ websites and mobile applications through these devices. It’s observed that mobile devices are used more frequently as compared to other devices. According to 2021 research data, 79% of mobile device users have made online purchases in the first 6 months of 2021. So, do not forget to have a look at these statistics before deciding on your digital marketing strategies.

 

Digital Platforms

 

Digital platforms help your brand interact with the right audience. Browsers and applications are the perfect mediators. Social media as a platform is used widely by the users. Half of the world’s population is social media users. By 2020 reports, 3.96 billion people are actively using social media.

 

Browsers and applications for digital media;

 

– Google

About 50% of world’s population uses Google and its applications. An amazing platform to interact, an amazing opportunity to create brand awareness.

– Bing

Bing has a 6.78% of market share today in 2021. It was 6.15% in 2020. There is improvement.

– Yahoo

According to Statcounter report June 2021, Yahoo shares 1.53% share globally.

– Twitter

Around 190 Million people use Twitter around the globe. That’s a huge number and good for market reach.

– Facebook

Facebook is the biggest social media platform. There are 2.90 billion monthly active users.

– LinkedIn

According to Statista 2021, there are 700 million Linkedin users world-wide.

– YouTube

There are 2 billion logged-in users that visit Youtube every month. 70% of the traffic comes from mobile.

– Instagram

Instagram has roughly 1 billion active users every month. Again a better platform to increase the reach.

Depending upon the product and services, the usage of these applications and browsers differ widely. If you want to create a website or an account on social media, study the customer behavior first and then choose the right platform to target the audience.

 

Digital Media

 

Digital media are the paid channels or owned channels which are used to interact with the desired target audience. It can bring a noticeable increase in the desired target audience as your brand awareness increases. There are various types of digital media through which the engagement can be increased.

– Search engines

– Messaging through content

– Advertising 

– Emails

– Social networks

You need to make a decision whether to invest money in advertising or email management, social media ads, paid search and so on. Use communication tools like messages, emails for a more personalized touch. Mobile applications drive sales mostly for E-Commerce. Use websites and search engines for creating brand awareness.

 

Digital Data

 

As we have seen the previous 3 Ds, they give rise to this 4th D; digital data of digital marketing. Data consists of all the relevant information about your desired target audience. Having this data is a boon for your business. You can take the help of this data and encourage the target audience to buy your products or services. Use it to create brand awareness. 

Digital data gives you an insight on customers’ profiles and their behavior pattern. Their engagement towards your business. Use this data for increasing potential customers, sales, cross selling, and improving the customer experience.

 

You can capture this data via various means;

 

– POS (Point of sale)

– Surveys

– Sign ups for Events

– Website contact form

– Application installations

– Contests

Not all the information is available to you about a customer. Some of the information will remain private as per the laws. You will have access to data. This data is shared publicly. Use this data to observe their shopping behavior and use it to your advantage.

 

Digital Technology

 

Digital technology revolves around the devices, systems, resources and various tools. They are used for storing the data. It is all about the technology used while having a marketing objective to fulfill marketing goals. Use digital marketing to gain attention of the potential customer. 

 

Examples of digital technology;

 

– Artificial intelligence (AI)

– Virtual Reality (VR)

– Big Data

– Cloud computing

– Internet of Things (IOT)

– Augmented Reality (AR)

Digital technology focuses on creating interactive user experiences on various platforms. Artificial intelligence for that instance, helps businesses collect customer data and use it for chatbots, predictive analytics and search and recommendation engines. 

 

Conclusion:

 

As you can see, lacking the knowledge of these 5 D’s of digital marketing can lead to a failure in your business strategies. This is because having knowledge of your customer through various patterns, devices, technology, platforms and what not is very important in this competitive world. So, to make your business campaigns and strategies effective and efficient, use of digital means is a must.

We know that there’s a lot to digest right now. But don’t baffle around and stay confused. If you are wondering where to start and how to start, then digital marketing is the best place to start with. We have all the tools, manpower and resources to handle your business requirements. At SND Media we can tell you the weak points and the opportunities you might miss. We are here to help you with every stage of digital marketing. SND Media will make you feel comfortable with every strategy we will suggest to you and guide you through the process from start to finish.

We hope we were able to give you some knowledge and information about digital marketing. This was just 1% of what really happens in the background. Digital marketing is far more than this and doing it the correct way can benefit so many people with your products and services. Revisit the reason, the objective of why you started your business and think how digital marketing can take it to the next level. We are here to guide you through and stay committed to your success.

Top 7 best Explainer Videos 2021. Guide for Explainer video!

explainer video

Top 7 best explainer videos 2021. How, What, Why know it all with as high as 150% conversion rates for startups.

 

For any startup business an explainer video is very important to make your business successful. So, in this article we will cover the whereabouts of an explainer video, various types of it, examples to give better understanding and different tricks and tips to make a stark explainer video to attain the conversion rate.

What will you learn?

1. What is an explainer video?

2. Where to use the explainer video?

3. Benefits for business

4. Types of explainer video

5. Top 7 examples 2021

6. Which type is right for my company?

7.  Advantages of using explainer video

You are about to find out!

 

What exactly is an explainer video?

 

An explainer video is a short video that helps your customer understand the business closely. This could also include the brand’s story for better connection. The video consists of a brief explanation of the products and services that are offered by the company.

 

Where to use an Explainer video?

 

Landing page– it is most preferable to place them on a landing page. In a case study by Eyeview Digital, it was found that video on landing pages increase conversions by a whopping 86%.

Home page– this is the page that receives the highest traffic so definitely include it here.

Product page– placing the explainer video on the product page will make the target audience understand the product better.

Email campaigns– highlighting the word video in the email subject lines has proven to increase the click through rates by a great deal of 65%.

Sales meeting-start the sales meet with an explainer video to unify sales messaging and to save time.

Retargeting ads– by running retargeting ads get the explainer video in front of those people who visited the website but did not take any action.

Social media– to increase the engagement show the explainer video on social media channels regularly.

Sales outreach- to target the cold leads, place the explainer video in sales emails.

 

Why is an explainer video so important? What are the benefits?

 

For any business to maintain a potent online presence, digital marketing in the form of videos acts as an asset. Brands across various industries are looking for elixir to improve the conversion rates. As explainer videos are being favored quite a lot, it has been observed that they do help in conversion rates reaching as high as 150%. HubSpot Research recently found that most preferred form of content is the video form. Since, videos are visually attractive and eye catching, people enjoy it as its very entertaining.

 

Types of explainer videos

 

2D animated explainer video

 

The most common explainer videos are cartoon, illustration or whiteboard drawings in a two-dimensional style. A few years ago, whiteboard explainer videos were the big thing, then it was cartoon characters and lately, it’s colorful illustrations of humans. 2D animation videos are less expensive.

Thankfully, some animators and designers know how to think out of the box to create amazing explainer videos for their clients.

Eg. Security @me

 

Illustrated explainer video

 

Almost every explainer video lately is designed with illustrations so much so that they all look similar to each other. But of course, we have some unique ones for you here. These videos have enough to keep people interested in them.

Eg. Crazy egg

 

Whiteboard

 

Before all the explainer were made with colorful animated illustrations, the trend was all about whiteboard animations. Here, in the whiteboard video the animation is hand drawn and erased on a whiteboard. This format was popular because of its ease of operation and low cost. But now illustrated videos are more popular.

Eg. Rsa reimagining work

 

3D Animated explainer video

 

One of our personal favorite explainer video styles is 3D animation. A difference lies between a 2D video and a 3D video, the depth of field and the type of movement. The 3D animation is very realistic and grabs the eye of the audience very easily.

Always make sure you are using animation in a strategic way. Some topics, especially those that call for a human touch, can actually be harmed by using animation.

Eg. creditflux

 

Motion Graphics

 

Motion graphics explainer videos bring still graphics to life with animation, visual effects and other cinematic techniques. They are not necessarily story based or character driven and may involve animating abstract shapes, logos or text.

Eg. IR coder

 

Live action and animation hybrid explainer video

 

Using live action videos or live-action elements mixed with animation is a great way to appeal to a wide audience. These types of explainer videos come in all shapes and sizes, from simple presentation slides that include animation to full-fledged fusion designs. They are extremely attractive and popular.

You may have heard that animation is less expensive than live action video production. There are many factors that affect the cost of production, so this is not always the case.

Eg. Morgan crossing

 

Screencast 

 

Screencast videos incorporate imagery from a screen while a website, software or application is in use. The main purpose is to show how the application functions. They are very effective for showing users how to interact with new apps or features without requiring them to read many pages of text. These can often be less expensive.

Eg.my kodak moments app

 

Top 7 examples for 2021

 

     1. Slack

     2. Dollar shave club

     3. Paypal

     4. Mint.com

     5. Chipotle

     6. Spotify

     7. Dissolve

 

Which type of explainer video is right for my company?

 

Hopefully these examples have shed some light on the different types of explainer videos available. You may still be wondering which type of explainer video is right for your company. As with most marketing decisions, the answer depends on the following vital aspects of your business:

         –Brand personality

         –Marketing goals

         –Target audience

The style of explainer video you choose should be consistent with your brand’s personality. If your brand is laid back and playful, then your explainer video should be too.

Remember to apply the best practices for video, tell a great story, keep your content short, authentic and remember your target audience.

 

Advantages

 

         –83% of digital marketers using video think it gives them a good ROI. 91% say it’s a key part of their strategy.

         –They get 66% more qualified leads per year.

         –They achieve a 54% increase in brand awareness.

         –90% of consumers state that watching a video helps them decide on a purchase.

         –Using the word video in your email subject line increases open rates by 19%.

 

Also check the top tips for making Explainer Video!

What is Amazon Marketing? How it helps in Business?

Amazon Marketing

What is Amazon Marketing and Amazon Marketing Service?

 

Amazon is one of the biggest platforms for businesses to promote and sell their products. Almost 65% of people who shop online choose Amazon as their first choice to find any type of product. Amazon marketing services was launched in 2012 on the basis of pay per click-PPC format of advertising. Here a seller can sell its product by advertising in front of the right customer. These ads contain relevant keywords to attract the right customers through the ad campaigns.

Amazon advertising is growing at a fast rate due to very high competition amongst its sellers. Sellers also need strategic and flexible planning around these ads to bring maximum profits their way.

With so many small and large businesses on the Amazon platform, it is very obvious for your business to get ignored. So, it’s important to form strategies that will work for your business and allow ROI to improve. So, love it or hate it you need Amazon marketing to present a strong brand to the customers.

 

Amazon marketing strategies and how to market your product on Amazon

 

The best amazon marketing strategies include;

1. Amazon SEO – mostly free of cost or non-paid

2. Amazon advertising – usually paid

3. External Marketing – could be paid or non-paid

 

Let us look at these strategies in brief to make sure your business does well on amazon.

 

1. Amazon SEO

 

Amazon SEO is used, to optimize the product pages and rank higher in Amazon’s organic search results. SEO – Search Engine Optimization helps rank your business higher for any specific product or service. Amazon is the number one Product Search engine for any product. So, it’s very important to optimize your business on Amazon. You can learn about SEO in detail over here.

 

Keywords: 

 

It is very important for a business to recognize the right keywords for Amazon SEO marketing. With the right bundle of keywords, you can reach the right customers and make your product gain more visibility.

 

Product Details Texts:

 

1. Information – Make your customer aware about your product by giving the right and necessary information which will influence their buying decision.

2. Communication – Make your customer aware about your product by giving them information about the benefits and features of your product. Tell them how that product is going to be beneficial.

3. Presentation – Structure your product information well enough to avoid ambiguity amongst the customers.

 

Product images:

 

We often get attracted to visually well-paced products. Give your customer a visual treat by adding high resolution, optimal amounts of images of your product.

 

Product Reviews:

 

Reviews play an important role. They create the make or break situation. Gain positive feedback from customers for your product. Look into the negative feedback and try to overcome the short backs.

 

Q&A:

 

Answer the unaddressed or unanswered questions of your customers. Clear their doubts thoroughly. Customers usually ask questions related to product details that they did not find in the product information. Note that down and may be rectify your product information again.

 

Product Information:

 

Give your customer some additional information related to the product. It could be Material used, length, weight, or efficiency of the product. This information makes it easy for the product finder to locate your product.

 

Price:

 

Price depends upon the competitive level around a keyword. For organic ranking, an attractive price would really well. Be attentive towards your competitors and keep an eye on their prices. Try to come up with a more competitive business.

 

Shipping Service:

 

We have seen the Fulfillment By Amazon – FBA tag for most of the products. And this tag makes a positive impact on your product. Customers with Amazon Prime membership prefer buying FBA products as it does not require customers to pay shipping fees. Your ranking will improve if you can achieve more sales through FBA.

 

2. Amazon marketing advertisements

 

Amazon marketing advertisements have gone through various changes over the years. You can see that they discontinued their initial Product Ads and Amazon Text Ads. They also renamed the eCommerce ads to product display ads. After all this evolution over the years, you will find that there are three main types now.

-Sponsored Product Ads

-Product Display Ads

-Headline Search Ads

Let us have a look at them one by one;

 

2.1 Amazon Sponsored Products Ads

 

Amazon Sponsored Products Ads function in two ways; either they are automatic i.e. content driven or manual i.e. keywords based. You can find these ads at the top or bottom of the SERPs and they also show up on the right rail of the page.

We all compare products all the time. That means we are looking for a product to purchase. At this point of time a customer is in the middle of the marketing funnel. This is the reason we call these ads as middle of the funnel ads because they will appear in front of the customer who is comparing different products.

Sponsored products ads give the opportunity to the advertiser or owner of the product to make the product visible to the customer amongst the top-ranking products, organic or non-organic.

These ads have a high conversion rate. They show up at the right time at the right place. They appear on the product details pages too, hard to miss right! But this situation varies from device to device.

 

  1. Desktop

 

-Above and below search results

-alongside search results

-product details/description page

 

  1. Mobile

 

-product details/description page

-below search results

Sponsored Products Ads are available in very few countries so far:

UK

USA

Germany

France

Italy

China

Spain

Canada

We cannot run Ads out of the blue without fulfilling certain conditions of Amazon. Let us know the requirements first to make the most of these Ads.

-Professional Seller Account

-Shipping to the Required address

-New products with product listings in more categories available

-Eligible listings for Buy Box

As discussed before the types for Sponsored product ads, Automatic or Manual, let’s dig deep!

 

Manual Targeting VS Automatic Targeting

 

For Manual targeting you can select the high ranked keywords. But a lot of owners or advertisers use a mix of both; manual plus automatic. 

For Automatic targeting your ads will be displayed to the customers based on the relevance of the content and the data related to conversions. This is done by the Amazon algorithm. A mix of both is helpful for the CPC – cost per click strategy.

What you can do is, run an Automatic campaign first and shift to manual as automatic Ads act as an investment to gain and collect important data. Use this data to run the Manual campaigns.

Now let’s have a look at the various ways you can turn the tables with the help of keywords. For Sponsored Products Ads there are two strategies to implement; Phrase match keywords or Exact match Keywords.

 

Exact Match Keywords VS Phrase Match Keywords

 

Exact match keywords are the exact words or search term one would use to find a product or service. So, the exact match keywords must be the exact word a user would use. Example, sunglasses or washing machines.

On the other hand, phrase match keywords are a collection of multiple terms. Example, what is CRO or what is web design.

Now, coming back to the most important part for running any ad campaign, the cost! The minimum daily budget for running an Amazon Sponsored Product Ad Campaign is around $1. You pay for the cost per click, i.e. only when a customer clicks on the ad.

 

2.2 Amazon Product Display Ads

 

Product Display Ads are PPC – pay per click Ads. These ads are interest based or product targeted ads. They appear on the right side of a product page below the shipping information and Buy Box. Product Display ads focus more on the product itself even if they appear like Sponsored Products ads. 

Product Display ads are available to all the owners who wish to advertise on Amazon. You will find this ad category further broken down into video ads, custom ads, and display ads.

Display ads show up on the Product details page, below search result, on top of the offer listing page, customer review page, and remarketing emails.

Video ads appear on the Amazon main site, and on devices like Fire TV, and across the web. You do not have to sell a product on Amazon to buy Amazon video ads.

These ads are considered as the bottom of the funnel ads. They appear at a stage where the customer is looking for a product to buy. This is the last ad a customer sees before making the purchase.

Product Display ads require less creativity as compared to Headline Search Ads. These ads let you have the privilege to select where exactly you want these ads to be displayed, competitor’s page or review page and so on.

 

Amazon Product Display ads appear on the desktop, application, and web pages as mentioned below;

 

-Customer Review pages

-Top of the offer listing page

-Review page

-Right side of search page

-Bottom of search page

-Marketing Emails by Amazon

As discussed earlier, these ads are shown based on Product targeting or Interest-based targeting. Let us see how that works.

Interest based targeting will bring quality traffic with volume, but the conversion rates are lower. Because these ads target people who have interest in the product but no intentions of buying the product. Reason could be that it is a new product, or you are trying to gather certain data.

Product based targeting gives a very high conversion rate because here the customer is interested not only in the product but also in buying it. But if you have a new product to sell on Amazon, it is better to go with interest-based targeting.

Lastly, coming back to the most part, the cost required to run these ad campaigns. The minimum CPC – cost per click for this type of ad is $0.02. You can set a budget of minimum $1 daily. $100 is the minimum budget for the entire ad campaign.

 

2.3 Amazon Headline Search Ads

 

Headline search ads were previously available only for vendors, but now it’s available for third party sellers too. This has led to increased competition for keywords. These ads are considered as top of the funnel ads. Customers are usually looking for a product at the beginning. So, these ads appear in the banner form at the start of their journey.

You have three options to display these ads to your customer. So, they click on the ad and follow the product page.

 

-Custom URL

 

Make your custom URLs from three main products that you have. You can create a custom landing page with these top three product ASINs (Amazon Standard Identification Number) clubbed in the URL.

 

-Amazon Store

 

Store Builder – You can create very engaging amazon stores with a store builder. The page building experience becomes very simple as easy-to-use templates are available.

Media Content – having really amazing images, texts and other things makes the shopping experience for a customer very rewarding with rich content.

Multi-page Experience – Multi-page provision by amazon store can be used to create brand awareness and reveal your products to the customer.

 

-Best-selling Product Page

 

Best-selling product page will be your landing page for the brand. This builds trust with the customer as it appears at the top of the funnel in a customers’ journey.

Avoid the friction for your customers and make the most relevant product visible to them. You can choose the keywords, or you can come up with your own. Headline Search ads support exact and phrase match keywords type. Synonyms are not supported here.

Make sure that the headline and the entire ad text consist of relevant keywords. This will increase the conversion rate.

Lastly, coming back to the most important part, the cost structure for this ad campaign. You can set up an average minimum daily budget of $1. The entire ad campaign would cost a minimum of $100.

 

3. External Amazon Marketing:

 

This is basically off – Amazon Marketing. Generate leads towards amazon and make sales, apparently more profit. You can generate a link on an external page that will lead to the product on Amazon. Unlike Google, on Amazon the ranking improves only if a purchase is made. Off marketing helps in organic ranking. Let us understand the Amazon Marketing External Strategies.

 

PPC Ads:

 

You can generate external links for PPC ads like Facebook ads, Google ads, or banners. When a user clicks on the link for the product, it will redirect the user to the Amazon product page.

 

Newsletter or Emails:

 

Generate emails to reach the inbox of your customers to offer a new product. Link it to the product on amazon so that your customers can conveniently reach the product and buy it. This is off marketing by generating additional sales.

 

Content Targeting:

 

Reach out to all those famous bloggers, Instagramers, Youtubers, influencers in short! Ask them to test your product and publish the results on their channels so that their followers notice your product. Also don’t forget to link the products.

 

Coupons / Offers:

 

Publish Amazon coupon codes on well-known coupon sites like frugaa.com, coupons.com. Your interested customers will redeem those coupon codes by visiting the Amazon site. This will generate more leads and indirect sales.

 

Social Media:

 

Create official pages for your business to market your product on social media. As social media is getting more popular, it helps in creating brand awareness, make a strong connection with customers. You can arrange various competitions and lead the participants to your product on Amazon.

 

Amazon Analytics

 

Well as the name suggests, Amazon analytics will give you the insights of the consumer behavior, like what are the consumers searching for, what are they buying and how many times. You can look for ‘Brand Analytics’ to see how your brand is performing.

There are six amazon brand analytics report categories so far. Let us have a look at those!

 

1. Demographics Report

 

This report will provide you with information about your buyer. The information includes age, gender, income, and marital status. You can adjust your marketing campaigns (which we have seen in the above part of this article) according to your customer behavior and basic data.

 

2. Alternate Purchase Report

 

This report will show you the top five products bought by the customers excluding your product. You can study and see why your product is under performing. So, to improve the performance you can study the shortcomings of your ad campaigns, strategies and the product.

 

3. Repeat Purchase Behavior Report

 

This report gives the total number of orders for a consumers’ products. You will also know the total number of unique customers. By studying the consumer behavior you can narrow down the specific characteristic of the customer influencing repeat behavior.

 

4. Amazon Search Terms Report

 

This report gives you the most popular term searched for in the Amazon store. It also gives you the information about the time period in which it was searched for. The report will show you the top three products that customers clicked on after looking for a specific product based on that term. With this you can choose the correct keywords to use for your brand.

 

5. Market Basket Report

 

This report will give you the information regarding the top three products most frequently bought along with your product at the same time. We see the term ‘add on’, or ‘customers also bought’, apparently this report will help you identify the products that can be added along with the sole product to combine with.

 

6. Item Comparison Report

 

This report will help you find the top five products viewed on the same day as your brand’s product. This will tell you who your competitors are and how they are different from you. 

 

Benefits

 

-Safe environment for brands to advertise

-Better quality

-Decrease in sales cycle

-Quality data available about customers in massive quantity 

-Privilege to track results and take decisions based on data available

-Creating Brand awareness 

-Data available to understand changing consumer behaviour, which helps in building better strategies

What is Email Marketing? How to launch Email Campaign?

email marketing

What is Email Marketing?

 

Email marketing is used to promote your business with the help of commercial email messages and develop connections with potential customers or target audience or email subscribers. This is the most profitable direct marketing channel and so it must be an important part of your digital marketing strategy. It’s like leaving money on the table if you have not started with email marketing. Don’t be late!

 

Examples

 

1. Promotional

 

Promotional mails promote special offers, a webinar, or a new product release. Email marketing campaigns consist of 5 to 10 emails which are sent to your potential client over a period of several days or weeks. These consist of a call-to-action, an action you want your customer to take; booking a slot, pre launch buy, visit a website.

 

2. Informational

 

Email being a channel holds the potential and necessity to deliver important messages in the form of information. Brands chose emails as the channel for sending crisis communications during pandemic.

Informational emails are like newsletters which share insights, tips, thoughts, and write one to one letters to your subscribers about things that interest them. These emails are also scheduled on the weekly or monthly basis.

 

Marketing Statistics by Industry

 

Email marketing statistics for e-commerce;

-Around 60% of company revenue is generated by segment emails

-Consumers who would like to receive promotional emails once per month from brands they have subscribed to are 85%

 

Email Marketing Statistics for B2C;

-Consumers unsubscribe from lists because too many emails from the brand and the percentage is about 80%

-Consumers who check their emails daily are 90%

-Email subscribers share 3 times more social content than others do

 

Email Marketing Statistics for Real Estate;

-Half of the subscribers in real estate domain come from emails

-The businesses that blog get 2X traffic through emails

-List segmentation is used by around 41% of real estate companies

 

Email Marketing Statistics for B2B;

-Emails that are triggered by an action perform 3X better than nurture emails or drip campaigns

-Email is a preferred communication channel for 85% of professionals

-It is believed by 60% marketers that email marketing produces a positive ROI 

-For B2B the click-through-rate (CTR) is 50% higher than B2C

 

How to launch Email Campaigns?

 

1. Email marketing plan

 

Define your potential customers

 

It is important to know your audience for effective communication. This builds trustful connection with your audience and improves ROI.

 

Segmenting your audience

 

Make smaller groups of people amongst the larger audience that you have selected. This will help you send more relevant and personalized messages to the clients. This improves the click through rate as the matter of your email is very segregated keeping the audience in mind.

 

Email frequency

 

Your audience will unsubscribe from the list if there are too many emails from you crowding their inbox. So, it is important to set a frequency depending upon your business. If you are a newsletter website then one email a day would be a good frequency.

 

Content

 

When you know your target audience, you can easily come up with good, relevant, rich content to share with them that they hold interest in. This will make your audience base strong as your emails are purposeful speaking to your audience with quality content.

 

2. Email structure

 

Structure your emails in a very straightforward, simple, understandable manner. Keep the most important content at the top of the email as it is easy to scan through the matter and get an idea quickly. Code your own email templates to keep it authentic

You can use email builders like MailChimp, Pabbly Email Marketing or Constant Contact.

 

3. Email testing

 

Test your mails by sending them to your friends and coworkers to gain some feedback on the layout. Also, they can preview the email campaign directly from the inbox. These campaigns with varied structure may look different on different devices so you might want to give it a close look.

 

4. Automated emails

 

Automated emails could be a series of mails or a single target email. This could be a welcome email, follow up email, reward email for customers with special offers or incentives. As these mails could be automated, two things take place; you maintain a fluent connection with the customers, and you get enough time to focus on important things like creating quality content and improving ROI.

 

5. Email performance Measures

 

Quality traffic

 

When you send personalized, relevant emails to your target audience, there are high chances that you will receive quality traffic with more customers at your website. You can track this traffic with the help of mailchimp or others.

 

Click through rates

 

When your content is relevant and personalized, you are bound to receive more click through rates as compared to your competitors. So, keep an eye on your competitors too!

 

Ecommerce data

 

You can track your email campaign if you have connected the data to an ecommerce link tracker. This will help you look at the purchases made, subscribers’ profiles, account dashboard and campaign reports.

 

Benefits of Email Marketing

 

1. Drives sales

 

Sending an email marketing campaign to your subscribers when you are about to launch a sale or promoting a new product can drive major sales. You can also send them emails stating discounts, special offers or even products that are left unattended in the cart.

 

2. Loyalty gained by your customers

 

Email marketing drives customer loyalty by retention, lead generation, lead nurturing, promotions and offers. When we send them emails consisting of festive wishes, rewards, offers, information of their interest, it makes your customer feel valued and special.

 

3. Generates Brand awareness

 

As emails are one-on-one, you reach your customers directly in their inbox and that being the best way to create connection, it also creates brand awareness. Showing up in their mails makes sure that you are still on the top of their minds.

 

4. Scalability

 

Emails can be sent to a large number of customers at very low cost as compared to other channels of marketing.

 

5. One-to-one interaction

 

Email marketing also gives an upper hand as compared to other marketing channels. We land up straight in the inbox of a client with emails consisting of polls, surveys, reviews, feedback and that gives us an opportunity to have one-to-one interaction with them.