Explaining anything is boring, tedious and more often than not, very hard to do. Explainer videos, however, condense a lot of information into fun visuals, an interesting story, and clear text! It’s the reason we would snore through a history lesson back in school but don’t think twice before watching whichever next World War 2 movie Brad Pitt decides to make.
Off late there has been an influx of so many great explainer videos that keep pushing the boundaries of marketing. So I think it would be great to take a look at a list of 10 such amazing videos!
Crazy Egg
This video by Crazy Egg is quirky, innovative and quite fittingly, crazy!
IT Man
This animated video by IT showcases their product extremely well by taking the viewer through this nostalgic journey through an old video game experience.
Groupon
Groupon has made another innovative and quick explainer that fits their brand.
Padmapper
Padmapper explainer video is the best example of having light-hearted humor to keep their audience engaged!
Dollar Shave Club
The Dollar Shave Club video is not only funny but it also conveys their message in a short and simple way.
Headspace
This video is a treat to watch because of its beautiful animations and visuals.
Adobe CMO
This is a concept explainer video that showcases brilliantly how to tell a story while selling a product.
In this explainer video, they have integrated a celebrity and fused live-action footage with animation extremely well that does justice not only to the app but also to the celebrity!