What is a Chatbot? The idea of having robots at the service point has come to life. The concept is no longer limited to sci-fi movies. Chatbots have become a very common thing in the business world across the globe. The benefits of chatbots are no hidden territory. They are showing the world the power …
There’s no one secret formula to an incredible explainer video. A lot of people have experimented with the format and come up with groundbreaking techniques. Yet, there are some things that you can easily spot in common most captivating explainers. Like the fact that they are all playing inside your screen. Most of them have more than one word in the voice over. They all have a play button somewhere in the beginning. I’m kidding, of course.
If you want to make a compelling explainer video, here are a few aspects that seemed to fit in all the best videos made recently.
A Clear And Concise Script:
Nobody wants to hear a lecture no matter how visually engaging it is. The internet is speedily growing towards short-form content. ‘Five minutes or less’ is said to be the ‘internet firewall’. Whatever the video is about it’s best to keep it to the point without compromising on clarity. Simpler the idea sounds the more ears it will get.
Having a visual identity:
With so many advertisements and explainer videos already out there, you need your video to stand out and make an impression. Define your video’s personality. Fix the tone in which you are trying to communicate and make sure most things follow that pattern. If your video is scribbly and silly with a buttoned-up corporate sounding voice over, it may not work. Think of your video as a person conveying your message to the audience. They will only believe him if he has a consistent style. If he is wearing a bow tie on a clown outfit, they will have more questions before they would want to know about what he’s selling.
We want everything to have a beginning, middle, and end. We keep watching something because we want to find out what happens next. Telling a story is the best way of keeping viewers from getting distracted. It doesn’t have to be complicated fable. Just simply stating a problem, offering a solution and ways to find that solution in a clear and fun way is more than enough!
Intuitive Graphic Design:
Most concepts are hard to explain. Even with a well-written script, there is a lot of complex terminology and ideas that might draw the viewer’s attention away. The whole point of videos is to take the burden of explaining these ideas away from just the written word but giving visual cues that gell well with the script. Quick readable text, attractive diagrams as well as clear movement can make the video hit the right market.
A lot of the explainer videos nowadays make sure that there is always something moving on the screen. Even in the pauses. Sometimes the pieces or characters are moving and sometimes the background. Most videos also play with consistent and dynamic camera movement instead of the simple cuts and fadeaways.
Offering A Simple Call To Action:
You can have an amazing video with a compelling story and great visuals. But if the viewer at the end of the video is still confused as to how to acquire your product or services, it’s a wasted attempt. Effective videos have a quick and easy call to action highlighted usually at the end of the video.
This is very hard to achieve. The videos that get millions of views and drive the most result strike an emotional chord with its audience. It can be through humor, through compelling storytelling or just through beautiful frames. Making sure that the video feels original and thoughtful is what can be the gateway to getting you results.
Knowing Your Audience:
A lot of explainer videos try to relate to everyone and hence end up relating with no one. It’s very important to know who your target audience is and catering the video to their liking. If you are making a video for mothers between 40-50 years, dark and flashy colors or loud background music will not only disconnect them but it will also remind them of their rebellious teenage son’s favorite rock band. Not a good way to convert them into leads.
These are 8 things that are common in the best explainer videos!
Also check the top explainer videos here!
By Media Lab
You may also like
Top 3 Digital Marketing Case studies from India!
Top 3 Digital Marketing Case studies taken from Indian Market Well, before moving ahead with the case study, let us dive deeper into a few topics. We have some quotations lined up for those future marketers who came searching for us. Did you wonder about those successful online campaigns pulled flawlessly by the top …
What is Digital Marketing? B2B vs B2C 4 key differences!
What is Digital Marketing? Digital marketing uses online channels or platforms to exchange information. This information is about the products and services. it also includes values for your audience in a cost-effective manner. It’s all about building a strong plan around and achieving marketing goals for your business. Digital marketing has proven to build …
What is Digital Marketing? Top 5 Strategies
What is Digital Marketing? Digital marketing uses online channels or platforms to exchange information, products and services, values with your audience in a cost-effective manner. It’s all about building a strong plan around achieving marketing goals for your business. Digital marketing strategies have proven to build a strong, loyal customer base. It is more …
Subscribe to our Blog
Sign up to get the latest blogs right in your inbox