What is Web Design? Impact of Web Design On a Business.

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What is Web Design?


Web design in simple terms is the design of your website. This could point towards the user experience in terms of appearance of the website, layout, content, videos, images, colours, fonts, structure and so on. A good web design is easy to understand and use from the visitors point of view. It is aesthetically sound and appealing. At the end, it’s all about planning, conceptualizing, and structuring  the content of the web site. Keeping things simple decreases the ambiguity for the visitor.

Web designing in today’s world is not limited to these aspects alone. It is beyond just the aesthetics of the website itself but now it’s extended to designing web applications, user interface design, SEO, content creation, graphic design and mobile applications.

Web designers present you your ideas with all the necessary grooming and show you how your website would look like in the future. Web designers handle and manage the creative part of the website which is the first thing a visitor notices.


Why is web design so important for your website?


Web design is the first thing your visitors would come across. It leaves a sense of impression on  them and if it’s good enough then your visitors will stay on the website and explore it. If its not good, you will be leaving them with this thought that you do not really care about your website and business and you are not serious about it. You will not only lose out on a potential customer but also leave them with a bad impression.


Why must you invest in professional web design services?


To increase the search ranking, conversion rates, profits, growth, market share and so on it is important to invest in professional web design services because these people are the experts in the field.

Want to know about the real benefits? You are about to find out;


1. User Experience Optimization


User experience is very crucial when it comes to web design. A great UX can result in increased Return of Investment-ROI because visitors will choose your website over your competitors. If you do not have a good UX you will lose out on potential clients as they will choose your competitors over you. When you use professional web designers, you ultimately help your users gain an awesome experience. With better structured content it will be easy for the visitor to search through your site and take the required action like signing up or buying a product resulting in profit.


2. Search Rankings


Your customers depend upon various search engines to find a product or service they are looking for. You need to make sure that your website ranks amongst the top searches on the SERPs. SEO plays an important role to get your website rankings higher. Web design services can bring around the best SEO strategies with keywords that can rank your website higher.


3. Competitive edge


It is important to have a strong competitive edge over your competitors because it doesn’t matter where you are and in what industry, competition is inevitable! Show how your business is different and unique from your competitors. With professional web design services you can be assured that your first impression is strong with the visitors.


4. Digital marketing Strategy


In today’s world, it is very important to maintain a website and to optimize it. Your visitors can find your website from different social media channels, search engines or so to look for the product or service they are searching for. Website is the first thing they land on and so it’s very important that you optimize your website. With a good and robust website your business can improve the results of its digital marketing strategies and improve your sales, reach, conversion rates. Professional web designing services can help you optimize the website and digital marketing strategies.


5. Conversion rate


As this is a digital world, most of the interactions that take place between a user or visitor and a business is online. Your conversion goal could be anything like generating more lads, more sales, more signs. Conversion goals differ from business to business. But think about having an outdated, poorly designed website. Will it ever improve conversion rates and help you reach your conversion goal? No! Seeking help from a professional web design service will land you with a great website and help you reach conversion goals at the blink of an eye!


How does web design impact SEO?


Web design is a crucial part of today’s world but so is SEO and it’s very important to understand how they impact each other. Lets understand how web design impacts SEO.


1. Navigation structure of the website


Navigation structure of the website should be simple to keep your visitor engaged. This improves the engagement rate, average time spent on the page, user experience and so on. If a visitor does not like your web site, and finds it slow, and outdated they will immediately leave it and move towards the competitors. If the navigation structure is good it helps your site rank higher.

Keep the menu of the website at the top and clearly visible, simple, amicable, understandable and small. Avoid ambiguity and use of complex terms. Guide your visitors really well so that they know where to gonext and what action to take. Search bar plays an important part so make sure you add one. Keep the URL of each page simple, crisp and relevant to the topic.


2. Speed


Ideally your website should open within a second but that’s not possible practically. Make sure your website opens within 1.5 sec to 2.0 sec window because 50% of the visitors expect the same. Not all the visitors have a high speed net connection and if your site is full of videos and images, then it will affect the conversion goals.Get rid of the unnecessary CSS and Java files. Use compressed images, you can take help of ReSize Image. Minimize the redirecting option. Keep upgrading your website with the help of web design services. Get rid of flash plugins which are messy and unnecessary. You can use the tool Google Pagespeed insight to analyze the website speed.


3. Domain Name


The best URL structure  gives out the clear information and idea about the content that the user is about to encounter. Keep it content rich and make sure to use the keywords that focus on the pain points. Do not over complicate it by adding too many parameters.


4. Heading Tags


Your heading tags must be very clear and distinctive containing the important keywords. Visitors only scan through the content and they do not read everything. People want to be quick and get to the point immediately. Your headers will define whether the visitor will stay on the website or not. Give the clear idea of the content with the help of a simple relevant header by keeping it attractive at the same time. You can use SEMRUSH as a tool to see how headings play a vital role in your website.


5. Error- 404


How many times have you left a page after coming across the error 404? Always! We leave this page immediately and turn towards other sites. This error occurs due to broken links or the non-existence of the page because your user typed the wrong URL. Fix the error or add a search bar to further guide the user to a relevant page. Add links to the most important pages of your website and guide them through.


6 .Images, videos, fonts, text


Too many cooks spoil the food! Do not add too many large images or videos to your website. Keep it in proportion and subtle. Too many images and videos will make it hard to load faster.  Use compressed images and videos without affecting their visual quality. Keep a really good balance of visually pleasing images and videos to attract the attention of visitors. Add relevant titles to your images and videos. Search engines do not understand images or videos so make sure you have a descriptive alt text which also contains relevant keywords. Keep the font limited to 2 to 3 types. It should be readable otherwise why would  a visitor show interest in the website. Keep the font size readable and maintain consistency.


7. Pop ups


Again avoid having too many pop ups. Don‘t barge your visitor with too many pop ups and lose credibility of your website. Although pop ups are really useful but serve as a terrible ghost to deal with if they have not checked the website yet and suddenly encounter too many pop ups and ads. It is really frustrating to not know the website and deal with too many ads and pop ups asking for information. They serve as a distraction and a let down. If your visitor quits the website immediately, then this sends a negative signal to Google and you lose out on a customer as well as search ranking.


8. Mobile


Make sure your website is well optimized for mobile users using different devices. It’s non negotiable if your website does not support mobile devices. Google has announced that they will index the mobile version of a page first. So if yours is not there yet, then get it there! your website content should be optimized well enough to load on the mobile devices too, quickly and hassle free. You can use the ‘Mobile friendly test’ by Google to test the site’s mobile friendliness.


Types of web design: Adaptive vs Responsive


Today’s world is mobile centric. Keeping this in mind there are two types of web designing styles; adaptive and responsive.


1. Adaptive websites


Adaptive web design holds 2 to 3 different versions of websites according to the screen sizes. This could be subdivided into two parts; adaptive websites for devices and adaptive websites based on the bowser. Adaptive websites adapt only when they hit a breakpoint.


Device type adaptive website:

When you search for something, your browser would connect to a website to show you the result. Here, a field called ‘user-agent’ informs about the type of device you have searched from. Your website has different versions for different devices;  mobile, desktop and tablet. Adaptive websites will know which version to display based on the device used.


Browser type adaptive website:

This is similar to what we understood from device versions, the only difference is instead of a user agent the website will use media queries and breakpoints to switch between different website versions. As different browsers can have different sizes in pixel format of 1080p, 720p and so on, the website will open according to the screen width.


2. Responsive Websites


Each content of the website has been assigned with a grid layout, a specific is solely given to that content. A specific percentage of the entire page is reserved for it. So, it does not matter if the screen size changes, that element won’t shrink in  response to that. Responsive websites do change according to the screen size, and at times it also uses the breakpoints to create different versions of the website to fit the screen size.


Top Web design softwares or Tools to start with.


There are many different tools available in the market for website designing. Let’s have a look at few top tools;


1. For desktop Applications


The most popular desktop application tools for designing websites are Photoshop, AdobeXD, Canva, Figma and Sketch3.


2. For website builders


Many website builders like Webflow, Wix, Pagecloud, Dreamweaver, WordPress, Squarespace offer a wide range of features.

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By Media Lab
17 June 2021

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