What is animation? Well, Wikipedia says that it is 'the method in which figures are manipulated to appear as moving images'. Thanks, Wikipedia! Nobody got that. Well, essentially, animation is making your graphics move.
In the past few years, especially after the digital revolution, animation and animated videos have been getting a lot of traction online. According to molecular biologist John Medina, visual information is processed 60,000x faster than text. Which means that if I were to tell you that last sentence in the form of a pie chart, it would have been much more appealing. 1/3 of all online activity is spent watching videos. So if you were to use online platforms to market your product, it would be silly not to use a video.
let's face it. Social media is a big part of our day now. If we were to consume so much of something every day, we would want it to look appealing and be engaging. Animation helps you get your message across a visually stunning and time-efficient way. A live-action video gets looked past because it gets saturated in all of the live-action content already out there on these platforms. Animation videos stand out and also spark a sense of joy as these a reminiscent of the cartoons we used to watch as children. Including video on a landing page can increase conversions by 80%. Want to hear another convincing fact? After watching a video, 64% of users are more likely to buy a product online!
Most animation has a story. Even if it is as basic as a tutorial! It follows a storyline and gives the viewer entertainment as well as the information you want to communicate. Most people on social media don't go there with the intention of being pitched a product. They go there for entertainment! An animated video can give them just that. A sense of relief in the midst of all this information. Just like the one you got while reading that first Wikipedia joke. Unless you work at Wikipedia. In which case, I hate to break it to you, but I think most of the traffic you get is from people editing articles rather than reading them.
Moving on, the animation is not just flashy, it's practical too! Especially if you have a digital product or small physical product, with the help of animation you can show exactly how it all works clearly and elegantly. With animation, you can demonstrate moving parts, show user interfaces, and convey just how smoothly it all works!
So if you want your product or service to perform well on social media, animated videos are definitely the way to go!