Why Animated Video is the Best Strategy for Social Media

What is animation?

Well, Wikipedia says that it is ‘the method in which figures are manipulated to appear as moving images’. Thanks, Wikipedia! Nobody got that. Well, essentially, animation is making your graphics move. 

In the past few years, especially after the digital revolution, animation and animated videos have been getting a lot of traction online. According to molecular biologist John Medina, visual information is processed 60,000x faster than text. Which means that if I were to tell you that last sentence in the form of a pie chart, it would have been much more appealing. 1/3 of all online activity is spent watching videos. So if you were to use online platforms to market your product, it would be silly not to use a video.

Let’s face it!

Social media is a big part of our day now. If we were to consume so much of something every day, we would want it to look appealing and be engaging. Animation helps you get your message across in a visually stunning and time-efficient way. The live-action content in the animated video becomes too saturated and we end up sidelining the video. This content is already out there on those platforms. Animation videos stand out and also spark a sense of joy. These are reminiscent of the cartoons we to watched as children. Including video on a landing page can increase conversions by 80%. Want to hear another convincing fact? After watching a video, 64% of users are more likely to buy a product online!  

Most animations have a story. Even if it is as basic as a tutorial! It follows a storyline and gives the viewer entertainment as well as the information you want to communicate. Most people on social media don’t go there with the intention to pitch a product. They go there for entertainment! An animated video can give them just that. A sense of relief in the midst of all this information. Just like the one you got while reading that first Wikipedia joke. Unless you work at Wikipedia. In which case, I hate to break it to you, but I think most of the traffic you get is from people editing articles rather than reading them.

Moving on, animation is not just flashy, it’s practical too! Especially if you have a digital product or small physical product, with the help of animation you can show exactly how it all works clearly and elegantly. With animation, you can demonstrate moving parts, show user interfaces, and convey just how smoothly it all works!

So if you want your product or service to perform well on social media, animated videos are definitely the way to go!

By Media Lab
28 May 2021

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